There is no denying the employment market in Greater Des Moines is HOT!  Central Iowa is continually winning all sorts of awards for being a great place to live, work, and play.  Investment in our community is happening organically along with companies seeking to relocate their businesses here.  With these facts along with a low unemployment rate in Central Iowa, it means that employers are competing for the same talent.  This is why your “employment brand” has never been more critical.  Do you know what your employees are saying about you?  What about your customers?  Do you completely understand your reputation in the marketplace?  If you don’t know how to answer these questions, you better find out.


Employment Branding is the key to successful recruiting and retention.  With a strong employment brand and being known as an employer of choice, you will not only be able to keep your employees in-tact, but you will be more effective in your recruiting efforts.  You want your employees going home after a hard day’s work telling their friends and family how much they enjoy their place of work.   You want your customers happy with the level of service you have provided to them and to make sure they are telling their peers about their experience.  Word will spread quickly on how you are treating others, good or bad.


Brand Management is not achieved overnight.  It is something that needs consistency and continual management.  Good management practices start with treating people with respect, making them feel appreciated, along with open and honest and communication.  It starts at the top with the company leaders setting the tone for the others to follow.  If you can build your employment brand as a place people want to be, it increases workplace productivity, reduces the turnover rate, and in the end reduces your overall costs of running a successful business.  If you would like additional information on this topic, please contact the employment experts at Palmer Group.