Personal branding is an important topic for any professional.  But how exactly is this connected to your job search or career goals?  Personal branding is all about building a respectable reputation, defining your values, and finding the goals and objectives that align with your values. This is a lot like company branding. A successful business builds brand awareness by marketing their services to their audience; they want customers to be aware of who they are, their strengths, and how their services can benefit you. Personal branding takes the same concepts and applies them on an individual level. Whether you are looking to advance your career or start a new journey, a clear understanding of personal branding will set you up for success.  


What are you known for? Every person has a unique personality and set of strengths that can benefit individuals and even entire companies. Therefore, you have something to offer that nobody else in the world does.  As you apply yourself diligently in your current responsibilities, you and your leaders will gain a good understanding of fitting jobs. If you love interacting with people, you will fit well in roles with customer service and communication. If you excel with numbers and spreadsheets, positions in accounting or analytics will be life-giving to you. If you have a patient character, a job in Human Resources could fit your personality as you listen to employees’ questions and ideas. Day-by-day you are defining who you are and how your strengths will benefit and contribute to the world around you.


What values are most important to you? Sometimes people find it helpful to adopt quotes from admirable leaders. For instance, if you value perseverance, you might resonate with Thomas Edison’s when he said, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Or, in a world full of unpredictable circumstances, Maya Angelou’s thoughts could be a good anchor for you. “I can be changed by what happens to me. But I refuse to be reduced by it.”  Even short statements such as “Never compromise on doing the right thing,” offer a simple but profound summary of someone’s work ethic. The more you understand your values, the more your character will speak volumes to who you are and the positive impact you can make as you align your values within a company.


Visualize your ideal circumstances in six months, three years, and five years. What will it take to get there? This plays a role in the progress of any profession. Let’s say you are in a supportive role in a company but wish to move up or change positions. What are your next steps? What classes, certifications, or experience will get you to that desired role? Knowing where you want to end up will create tangible actions to get you to that goal. And this type of consistent dedication will show employers you take ownership and responsibility for your work.


What do you want to be known for? The dictionary defines purpose as “the reason for which something exists or is done.” At Palmer Group, we strive to make lives better every day by assisting both companies and individuals with their employment needs. At the same time, the individual purpose of each employee differs a little. Our recruiters aim to find the right position for candidates while our administrative team greets guests, processes applications, and directs calls to connect people accordingly. Yet the entire staff is still living out the purpose of making lives better. We provide professional insight and tangible solutions to impact lives positively. Therefore, the more you understand and define your purpose, the better you can locate the best company to carry out that mission.

Spending time in these four areas will support you in your career journey. In fact, they are topics to revisit often; as you grow, your priorities shift and change 

If you have further questions regarding this topic or want to know the employment options available to you, please contact us at Palmer Group. We would be happy to assist you in any way we can. 

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